Our Marketing and Communications Team

Tom Brinton, Vice President Marketing, Southwest

Tom has been involved in employee benefits for 21 years and has a strong background in providing brokers and customers with value-based results that specifically promote core EOI values and solutions. His focus centers on providing clients with strategic solutions for their employees, specifically around benefit communications and open enrollment needs. Since joining EOI in 2015, Tom has helped develop the Dallas-Fort Worth market through his work with key broker relationships. Tom is currently working on obtaining his CEBS designation.


Kevin Carlson, CLU, National Sales Vice President

Kevin started his career in benefits in 1966, first as an agent and then as a district sales manager with The Equitable Life of the U.S. He was one of the founders of EOI and also served as VP of sales. His background includes roles as vice president of sales with two national life insurance companies, Irish Life of North America and Americo, Inc. He rejoined EOI in 2004 and currently holds the position of national sales vice president.


Michelle Jones, Regional Director of Marketing, Central

Michelle’s expertise stems from her work with some of Chicago’s largest benefit firms in both sales and service capacities. Before joining EOI, Michelle was an Account Executive at Hartford, working alongside Chicago consultants on opportunities with up to 5,000 lives. She also played a crucial role in sales at Prudential and Unum in addition to working in service at Lincoln Financial. Michelle holds Bachelor degrees in Human Resources, Marketing, and Management from University of Wisconsin – Madison.


Chris Guckert, Vice President, Strategic Marketing

Chris is responsible for the company’s business development and process improvement. With over 25 years of experience in benefit communications and company operations, Chris enriches our processes by providing a multifaceted perspective of the employee, employer, broker, and vendor during the execution of benefit enrollments. Before joining EOI, Chris served as one of the founders and managing partners of iBenefit Communication in Baltimore, MD. He was also the founder, owner, and managing partner of the Baltimore-based enrollment firm, Impact Enrollment Solutions, for 14 years. Chris is a prominent member of the benefit and enrollment industry, having served on insurance company advisory boards, spoken at nationwide industry conferences, and written books and articles about matters pertaining to the benefit enrollment practice.


Jennifer Marchetti, Senior Director, Key Partnerships & Communications

Jennifer graduated from Indiana University, Bloomington with a Bachelor of Arts in Communications and Culture, and minors in business and German. Since joining EOI in March 2010 she has lead the creation and expansion of our communications practice and now holds the position of Senior Director, Key Partnerships & Communications. In this role, Jennifer is responsible for leading strategic dialogue with brokers and clients, implementing new communications strategies, and managing EOI’s brand identity. She is also in the process of completing her CEBS designation.


Kristen Patterson, MBA, Marketing Manager

Kristen began her employee benefit career in 1988 in Hartford, CT working in Aetna’s employer-sponsored universal life sales division. She spent 10 years at Aetna in both account management and in sales specialist roles. When Aetna divested their UL division she became a regional director of sales, 401(k) division, for ING and was charged with developing business by working with ING broker dealer partners in California’s deferred compensation market. Kristen brings her management and sales experience, as well as her education in marketing and communications, to the role of marketing manager at EOI. She is responsible for supporting EOI’s overall sales and marketing initiatives.


Garry Sullivan, Senior Marketing Consultant

Garry joined EOI in March 2011 as a senior marketing consultant after his successful career leading Aon Consulting’s National Elective Benefits Practice. With Aon Consulting since 1967, his entire career has been devoted to the development and management of voluntary insurance distribution programs in group environments. Garry is a past president (1992-1993) of the Professional Insurance Marketing Association (PIMA) and a long-standing member of the Risk and Insurance Managers Society and the New York Chapter of Chartered Life Underwriters. In 2009 and 2010, he was the recipient of the “Benefits Power Broker Award”, awarded by Risk & Insurance and Human Resource Executive Publications.


Lauren Varel, MBA, Manager, Communications

In her role as Manager, Communications, Lauren strategizes with clients and brokers to create innovative communication plans that ensure the client’s annual enrollment is successful. Throughout her career, Lauren has had the pleasure of working with organizations in several industries including financial services, real estate, non-profit and commercial construction. Lauren graduated from Illinois State University with Bachelor Degrees in Marketing & International Business, and a minor in Spanish. She went on to receive a Master of Business Administration Degree from Webster University.


Kory Powell, Specialist, Communications 

Kory joined EOI as a Communications Specialist in March of 2018. Bringing his passion for creative problem-solving to EOI, Kory works with clients to design and coordinate the execution of customized communication plans for their annual enrollment periods. Throughout his career, he has utilized his creativity and strategic thinking for marketing campaigns across a variety of industries. Prior to joining EOI, Kory worked as a Content Marketer with TMP Worldwide where he produced digital marketing campaigns for IBM Global Business Services, Lowe’s, Six Flags, KFC, and Holiday Inn. He holds a B.A. in Advertising from DePaul University in Chicago, IL.


Jackie Davidson, Specialist, Communications 

Jackie joined EOI in 2016 as an Administrative Support Analyst before transitioning to the role of Benefit Counselor in 2017. Currently, she uses her knowledge of employee benefits to support internal and external communication initiatives. Jackie works closely with our clients to create and execute effective communication strategies. She is currently working towards a Bachelor of Business Administration in Marketing at Temple University.

If you would like to discuss a specific case or have questions about our services, please call (800) 229-4364 or email info@eoiservice.com.